Community radio reaches a wide cross-section of the Australian community of all ages, genders and employment types, with 81% of community radio listeners falling into the main grocery buyer category
australians listen to radio every week
australians listen to community radio each week
of all listeners
How long are they listening? Community radio listeners are dedicated, spending an average of 14.5 hours listening each week!
Why do the listen? The number one reason Australians listen to community radio is for local content – Local News and Local information
When do the listen? Community radio listeners are dedicated and consistent with listening spread strongly across all day parts – Breakfast 54%, Morning 57%, Afternoon 48%, Drive 51%, Evening 31%, Overnight 17%.
Who is listening? Community radio reaches a wide cross section of the Australian community of all ages, genders and employment types, with 81% of community radio listeners falling into the Main Grocery Buyer category.
How are they listening?
86.7% listen on AM/FM radio.
51% listen online, and 27% access Podcasts.
12.3% listen on AM/FM & DAB+
Community Radio receives a highly valuable rating by 95% of the audience.
Radio puts your brand in the conversation
The non-metropolitan areas account for nearly 37% of all community radio listeners. In an average week, 28% of all people aged 15+ throughout Australia listen to community radio; spending an average of 12.2 hours listening.
Community radio in Australia connects people. It speaks their language; it knows them and gets them.
At the heart of every community radio station is a desire to connect, serve, influence and entertain their community of listeners. It’s radio by the people, for the people.